Comments on: Online Reputation Management – Dunkin Donuts vs An Army of Davids http://ericonsearch.com/online-reputation-management-dunkin-donuts-vs-an-army-of-davids/ Just another WordPress site Thu, 26 Jan 2012 23:24:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: James Wheelock http://ericonsearch.com/online-reputation-management-dunkin-donuts-vs-an-army-of-davids/#comment-522 James Wheelock Thu, 23 Jul 2009 19:54:48 +0000 http://www.ericonsearch.com/online-reputation-management-dunkin-donuts-vs-an-army-of-davids/#comment-522 I still find it so suprising how poorly that corporate america has picked up on the importance of social media and well respected bloggers. You would think after the whole "Dell Hell" thing that these guys would be working harder on managign their online rep. I think it correlates well with how so many corporations have flash based websites despite being informed by those in the SEO world that it should be HTML. It boils down to the egos of out of touch CEOs. Flash sites feel fancy and expensive thereby apealing to ones ego. This leaves marketing departments doing what sells to the company not what is best for the company. I figure that corporate egos must prevent them from taking what goes on online serious. Other than this I don't have a clue what they are thinking. I still find it so suprising how poorly that corporate america has picked up on the importance of social media and well respected bloggers. You would think after the whole “Dell Hell” thing that these guys would be working harder on managign their online rep. I think it correlates well with how so many corporations have flash based websites despite being informed by those in the SEO world that it should be HTML. It boils down to the egos of out of touch CEOs. Flash sites feel fancy and expensive thereby apealing to ones ego. This leaves marketing departments doing what sells to the company not what is best for the company.

I figure that corporate egos must prevent them from taking what goes on online serious. Other than this I don’t have a clue what they are thinking.

]]> By: Eric Blackwell http://ericonsearch.com/online-reputation-management-dunkin-donuts-vs-an-army-of-davids/#comment-521 Eric Blackwell Sun, 01 Jun 2008 21:55:23 +0000 http://www.ericonsearch.com/online-reputation-management-dunkin-donuts-vs-an-army-of-davids/#comment-521 Hey Benjamin- True, that. And as a kicker there are "professional contrarians and controversy starters in every industry...waiting to make it interesting! Thanks for dropping by! Hey Benjamin- True, that. And as a kicker there are “professional contrarians and controversy starters in every industry…waiting to make it interesting! Thanks for dropping by!

]]> By: Benjamin http://ericonsearch.com/online-reputation-management-dunkin-donuts-vs-an-army-of-davids/#comment-520 Benjamin Sun, 01 Jun 2008 19:53:33 +0000 http://www.ericonsearch.com/online-reputation-management-dunkin-donuts-vs-an-army-of-davids/#comment-520 Spot on with your observations as usual Eric. Number 3 is right out of marketing 101 - contingency planning for controversy is an absolute must. You just never know when you'll get under somebodies skin and you don't want to get caught with your pants down. Spot on with your observations as usual Eric. Number 3 is right out of marketing 101 – contingency planning for controversy is an absolute must. You just never know when you’ll get under somebodies skin and you don’t want to get caught with your pants down.

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