More Internal Linking thoughts….
August 30, 2007
A couple of days ago, there was a post on Real Estate Webmasters about someone who said that the ideal site had equal PR across all pages. I indicated that this was not the case. (I am looking for the specific thread and when I find it, I will cite it.) You want the emphasis link love wise to match the pages that you want to serve as landing pages. Plain and simple. I received an email from that asking if Google viewed it that way–in other words–Is it OK to use available tools to move the link love around your site to optimize things for reader experience and Google.
ABSOLUTELY.
I just noticed a conversation between Matt Cutts and Rand Fishkin that caught my attention since we were recently on the subject of internal linking. Check it out. Pay attention to Question #2 that Rand posed to Matt and his answer. Rand is one of the best at extracting relevant info from the “horse’s mouth”. The BASIC thing we can derive from his answer to question #2 is that Google not only says it isOK, they want us as webmasters to guide them to the pages that we want to rank. Links are political capital. Use them wisely.
More advanced thinking on this same subject coming once I get more time to post.
Great post, Eric. Once your site has some juice, internal linking is one of the best ways to increase your site’s production. Perfect what you have absolute control over – and you have absolute control over your internal link structure.
Spot on Bramlett…
I will be writing more about this subject soon. Stephan Spencer just did a great post about internal link sculpting. While it is a BASIC piece of SEO, it is one that is often overlooked. I like his approach to it add want to add some real world example of what he discussed in his article.
Happy New Year, btw…