Once the Bing / Yahoo deal was announced in Joly 2009, the questions were immediately raised…”When would Bing finally start powering Yahoo’s search?” and “What tools of Yahoo’s (such as Yahoo site explorer,etc.) would be still available” or would they scrap them.
Finally, after much research (and messing around) by Bing and Yahoo… these questions have been put to rest…for the most part. (Hat tip to Read Write Web for their article.) Take a moment to read their article.
So we now know that BingHoo has (in effect) a 28% market share of search. And we know that as of today that became unified with Bing powering it. Great. This actually makes it easier to optimize because we are now shooting at two targets rather than three.
We also know that Yahoo Site Explorer will stick around. Splendid. Saves many of us quite a bit of script writing and etc. Good on them.
The real questions for our clients have been…how do we take advantage of this? How can we build our web presence in a way that maximized traffic from BOTH?
Bing seems to reward keyword rich domain names, along with more of the old school on page stuff. (Title tags, etc). That said, Google as well has bent their algorithm in that direction and we are seeing many of the old keyword rich (err…stuffed) domain names do well with them.
(a little tidbit) In Google, my-keyword-stuffed-domain.com does not appear to do near as well as mykeywordstuffeddomain.com in our testing..I am just sayin…
Also Google still seems to have a VASTLY superior methodology for determining the authority of inbound links and to have a far more well tuned approach towards evaluating the authority that comes from them. While that is no surprise, given that was / is what Google was founded on…BingHoo has been surprisingly slow in improving that side of their search engine.
We are preparing some new ideas and techniques for our clients and will be sending them out shortly. In a world of change,the one thing certain is that each change brings opportunity to grow business, to add revenue and to build a more dominant web presence.